Types of Website and traffic
If you are running your own website, blog or landing page but not getting traffic, so many people will say you need to learn SEO but before learning SEO you need to learn about different types of traffic one could get and how to attract them. There are mainly 6 six types of traffic that can be achieved cleanly, here are they:
1. Organic Traffic: The only way to achieve this type of traffic known till date is SEO(Search Engine Optimization). Organic Traffic can be derived by optimizing your site in accordance to SEO by using many free SEO tools available across the Internet. There are many SEO company which can optimize your site in exchange of some money, or you can search the term ‘SEO Google’ or ‘SEO Tools’ on YouTube or Google search. You can use Google Analytics as a website analyser to get analytics of your site so that you can better understand your users.
Keywords plays a crucial role to get Organic Traffic. There are many free keywords finder or keyword research tools like Keywords Everywhere, Keyword Shitter etc.
2. Direct Traffic: Direct traffic is made up of internet users who land on your website by directly inputting your URL into a web browser. If you’ve ever typed a website into a web browser (i.e. Google), congrats, you are a part of the direct traffic for that website. The only way to attract more direct traffic to your website is to ensure that as many people know about your website as possible. Every email, direct mail piece, etc. that you send out should contain your website’s URL. Place your URL on your social media sites, product packaging, business cards and anything else you can think of.
3. Paid Traffic: Paid traffic refers to the traffic generated to your site from paid advertisements. Google Adwords is the most famous online advertising company which runs Pay-Per-Click campaigns. Before starting any paid campaign, you must analyse your website with the help of any Website analyser tool. Sites like Pingdom and Google analytics acts as a Website Analyser. Paid traffic is derived by mainly derived by businesses as paid traffic works on PPC scheme and it will cost you money every time your ad is clicked by the user.
4. Email Marketing Traffic: As its name states, traffic that lands on your website via links contained in the marketing emails that you send out.
5. Social Media Traffic: Social media traffic comes from your presence on any of the major social media websites: Facebook, Twitter, YouTube, Instagram, Pinterest, etc. Social traffic tends to start off slow, but you will find that is has a snowballing effect as you gain more followers. There really is only one golden rule for social media marketing strategy: know your audience. Social media is your company’s opportunity to humanize itself, so reach out to your customers, study them and deliver content/posts that you know they will enjoy and interact with.
6. Referral Traffic: Referral traffic relies upon having a stellar link building strategy. Referral traffic is measured by users who land on your website via external links clicked from other websites. Let’s say you partner with a company who places your logo on their website. If that logo links back to your website and a user clicks on it, you have just gained a bit of referral traffic. This can also be obtained if a company sources some piece of content you’ve created (i.e. a blog post, study, infographic, video, etc.) by linking back to your website. Besides organic traffic, this is probably the best type of traffic to earn. By creating shareable content, you can earn lots of backlinks, and therefore referral traffic, back to your website. Just keep in mind that links from social media website are not considered backlinks by Google, and therefore won’t impact your SEO rankings.